There are some great evaluation resources out there to help you get started.
Below are just a few websites (in no particular order) you might want to visit; hopefully they will inspire you, impress you and energize you - welcome to the world of evaluation!
Three professionals were asked to provide some thoughts on museum visitors for the digital magazine Plinth Forum (dedicated to promoting and highlighting innovative and educational programming within museums and cultural institutions). I contributed a short piece titled: What's in a Name? What does it Really Mean to Call Someone a Visitor?
What do jelly beans, Matchbox cars and wordles have to do with evaluation? Find out in these three video reports.